— Field Notes —
Bringing everyday concepts, insights, and applications to your desk and phone. The Field Notes provided are designed to help conceptualize the value of animal science consulting and technical service and to support your business and objectives in animal nutrition and health. Clarity and practicality are essential to being truly science-backed.
Technical Service Accelerates Sales and Applies Customer Stewardship
Technical service needs to focus on the customer's needs and desires and be a voice for customer expectations. Focusing on the customer changes what the technical person recommends, how they design trials, how they impact the company, and how they are measured for success. As the applied scientist at the company, they determine how durable customer trust is built.
Show Your Work: From 'Foo Foo Dust' to Functional Nutraceuticals
Foo Foo Dust isn’t the problem — unclear science is. Nutritionists and producers deserve more than magic dust. They deserve functional feed technologies built on biology, validated in research, and proven in the field. The feed additive industry is evolving and growing, and our expectations should, too. Here’s what separates real functional feed additives from the ‘Foo Foo Dust’ of the past.
Science-Backed Marketing: Substantiation, Stewardship, and the Future of Feed Additives
Redefining the standard in feed additive marketing. The animal nutrition and health industry deserves science-backed marketing for feed additives. That is defined by substantiation and stewardship.
Beyond the Bullet Point: How to Expand Feed Additive Claims Effectively
Value comes from explaining how, when, and under what conditions a product works. That’s where biological meaning, differentiation, and economic relevance live. Learn 5 situations where claims must be expanded. The article presents a layered model any company can use to communicate science responsibly.
When Marketing Oversimplifies Biology Without Expansion: How Good Claims Lose Meaning
Animals don’t respond to marketing categories; they respond to biological stimuli. And customers today deserve more than broad claims; they deserve clarity, context, and confidence. Learn why oversimplification erodes credibility and how the industry can communicate more responsibly.
Reimagining Animal Science Together: Providing Valuable Consulting
Fractional animal science leadership for technical service, research, and product development in animal science must turn scientific potential into commercial application.
With An Open Field Comes A Transparent, Unbound, and Systematic Strategy
Open Field delivers the growth between innovation and application, offering credibility and service through expertise in Animal Science